Shell FuelSave encourages drivers to be fuel savvy with its Do More campaign
If there is something that we can all agree on, it is that Filipinos are becoming more and more empowered with their decisions. Whether it be choosing the right brand or spending time with the right bunch, we are always looking for ways to make the most of our choices.
However, reaching that right choice is not always easy. Oftentimes, we end up making uninformed decisions that send us two steps back. Leading petroleum company Shell takes the guesswork out of fuel efficiency concerns with its new Shell Do More campaign.
On Feb 19th, Shell Philippines invited members of the media and students from different schools to “try to be able to do more” in a race that tested participants physically and mentally. And in the experience learned that with proper planning and the right attitude towards going about your tasks, you can “do more”.
They recently polled 1,000 Filipino drivers on the emotional impact of their busy lives and the importance of fuel efficiency to help them do more of the things they enjoy.
“Many Filipinos feel that they have less time to do the things they enjoy, which causes them to end up missing out on a lot of important life moments such as spending time with their families, having dinner with friends, or even watching their favorite television shows,” said Pilipinas Shell vice president for retail Anthony Lawrence Yam.
In the same way, Filipino motorists also feel anxious about saving fuel. In fact, they place seeing the red light on their fuel gauge higher than going for a job interview and making a speech in public higher in the anxiety scale.
That being said, nearly two-thirds of Filipinos surveyed agree that changing the way they drive could give them more time to do enjoyable things in life and almost all say that their lives would be positively impacted if they could make their fuel last longer with the right fuel saving habits and had to fill up less.
Half would even take a long road trip or holiday if they could drive further on the same amount of fuel. Shell FuelSave is designed to last longer than our standard gasoline and diesel of the same bio-content and can help motorists to do more and enjoy life’s most important events.
“We, at Shell, want to educate drivers on how they can make their fuel last longer,” said Yam. “We’ve shared countless tips on how to be more fuel efficient, but Filipinos always think of ingenious ways on their own.”
Most notably, 98 percent of the respondents believe that engineering and science students play an important role in helping save fuel and finding solutions to the world’s energy problems. This is why Shell conducts the yearly Shell Eco-marathon, one of the world’s most innovative and challenging student engineering competitions, that aims to bring together the scientific and engineering leaders of tomorrow from all over the world, along with people who are passionate about the energy challenge, and asks them to design build and drive the most energy efficient cars.
For more ideas on how to make the most of your fuel, log on to www.shell.com.ph/fuelsave.
 Savings may vary according to vehicle, driving conditions and driving style.
About Shell FuelSave Do More Study
The Shell FuelSave Do More Study is part of Shell’s ongoing efforts to educate and inspire the world’s motorists to get more out of their fuel. With the recent launch of the Do More campaign, Shell aimed to educated motorists on how smart driving habits and the use of the right fuel that is designed to last longer, like Shell FuelSave, can help you do more and get more out of your drive. The Shell Do More Study can further help motorists understand the lifestyle benefits of having the opportunity to do more in their day, starting by being more fuel efficient.
The nationwide study was conducted in January 2016 by Edelman Berland, an independent global market research firm. It used an online questionnaire with a nationally representative sample of polled 1,000 drivers aged 18 to 50 in the Philippines. Findings are considered accurate within a margin of error of +/- 3.1%, which is in line with industry standards.
The Shell FuelSave Do More Study was conducted across six countries including: Malaysia, Philippines, Singapore, Thailand, Indonesia and Hong Kong. By launching the Shell FuelSave Do More Study, we will help drivers discover how to get more from every journey through fuel efficiency, so that they have more time for the things they enjoy.
Photos by Shell Philippines and Neil Pagulayan