Jaguar Land Rover Asia Pacific Importers recently signed a binding contract with Coventry Motors Corporation (CMC), appointing them the official Jaguar Land Rover importers for the Philippine market with immediate effect.
“This is a critical milestone for our growth in the Asia Pacific region,” said Mr Robin Colgan, Managing Director, Asia Pacific Importers. “The Philippines’ robust growth of 6.9% in the last quarter – which has surpassed that of even China – is a clear indication that this is a market that holds remarkable promise and potential for quality premium cars that will meet the needs of a sophisticated and developed consumer base. To this end, we will be launching a series of award- winning new models that we know will resonate with the Philippine market. We are indeed very pleased to commence our formal relationship with Coventry Motors as we strongly believe in their capability to make incredible headway in growing the Jaguar and Land Rover brands and market share in the Philippines.”
Established in 2017, Coventry Motors is committed to solidifying Jaguar Land Rover’s strong brand presence in the Philippines and catering to the needs of its loyal customers. The company is under the leadership of Mr George T Barcelon and Mr Gerardo F Alejandro, chairman and president, respectively, whose years of combined management experience will enable Coventry Motors to be well-positioned in the country’s automotive industry.
“We are very excited to have been appointed by Jaguar Land Rover to bring their business visions to life in the Philippine market,” said George Barcelon, Chairman of Coventry Motors. “Both the Jaguar and Land Rover brands are taking the rest of the automotive world by storm with cutting- edge technology and fresh, dynamic designs that have resulted in incredible year-on-year growth in sales. We believe that by working closely together with Jaguar Land Rover Asia Pacific, we can bring new life and innovation to the Philippine automotive industry.”
To mark the much-anticipated signing of the contract, two brand new models of Jaguar and Land Rover were unveiled to the media present at the occasion. The Range Rover Velar, which brings a new dimension of glamour, modernity and elegance to the Range Rover family, will resonate with the Philippine market, as it is designed to fill the white space between the Range Rover Evoque and Range Rover Sport. The Velar offers levels of luxury, refinement and all-terrain capability never before seen in the mid-size SUV segment.
Additionally, the all-new Jaguar F-PACE, which was also onsite, is a performance crossover designed and engineered to offer the agility, responsiveness and refinement that all Jaguars are renowned for, together with unrivalled dynamics and everyday versatility, which is particularly suited for the diverse driving conditions of the Philippines.
With the signing of the contract, Coventry Motors formally begins the groundwork to revitalize the Jaguar Land Rover brand in the market, which includes the appointment of its first dealer that will be announced soon. The company is already planning for the opening of its first dealership in the first quarter of 2018.