Following the recent recognition for exemplary customer service in the passenger car and commercial vehicle categories given by South Korean automotive giant Hyundai Motor Company (HMC), Hyundai Asia Resources, Inc. (HARI), the official distributor of Hyundai passenger and commercial vehicles in the Philippines, received the second highest ranking in the 2017 Philippines Customer Service Index (CSI) StudySM conducted by J.D. Power.
The study, now on its 17th year, was fielded between February and May 2017, where a total of 1,951 new vehicle owners participated. Respondents are owners who purchased their vehicles between February 2015 and May 2016 and who brought their vehicles to an authorized service center or dealer for maintenance or repair work between August 2016 and May 2017.
HARI bested the nine other mass market brands included in the study, registering impressive ratings in all five factors measured, namely: service quality; service initiation; vehicle pick-up; service, facility; and service advisor.
HARI President and CEO Ma. Fe Perez-Agudo noted, “This recognition validates that we are doing something right—and that is going the extra mile to deliver service with heart. As always, we give back the honor to our customers, keeping to our ‘Gusto’ promise: kung ano ang Gusto mo, Kaya naming ibigay. Kasama ninyo ang Hyundai sa biyahe ng buhay. Trust that the culture of service excellence at Hyundai will continue to grow and live on.”
Hyundai Philippines’ current campaign, “Gusto Ko, Kaya Ko, Sama Tayo,” transcends the standard definition of mobility. Beyond cutting edge design and technology offerings, Hyundai’s “Gusto” is driven by the Filipino customer’s dreams, needs, and values.
Team Hyundai and Accent Club member Froilan Santiago, a proud owner of a 2016 Accent, is one of the thousands of Hyundai car owners who have been at the receiving end of the first-rate after-sales service at Hyundai dealerships. Said Santiago, “I value that the service staff are easy to talk to and very accommodating with my requests and queries. I’m also impressed by the expertise and performance of the mechanics, who are very approachable. I believe (this) is important to customers.”
This same brand of customer focus is what Team Sante Fe member Mark Pangilinan appreciates most in Hyundai dealers. “Ever since I got my 2016 Sante Fe, I always make sure to avail of service only from Hyundai. They would update me on every detail and even call me a few days after the service just to check on the car. Hyundai never disappoints.”