Solar Transport and Automotive Resources (STAR Corp.), the authorized distributor of BYD vehicles in the Philippines, was recently granted the “After-Sales Elite Award. The award given by new design director Wolfgang Egger, was received by Mark Andrew Tieng, managing director of STAR Corp., which was held at the Intercontinental Hotel in Shanghai during the BYD Dreamcast Conference.
BYD attained a record of five billion RMB in profits last year with BYD Philippines (STAR Corp.) besting 100 other dealers globally. The award was based on STAR Corp.’s BRO and the 5-Star Customer Service Program, a comprehensive customer-centric after-sales initiative to continuously deliver the best brand ownership experience to BYD customers.
The 5-STAR Customer Service Program offers: 1) 5-Year Service Warranty; 2) Access to Service Technology, Infrastructure & Facilities Manned by Top-Caliber Service & Automotive Technicians; 3) Genuine Parts and Accessories; 4) BYD Response Operations (BRO); 5) Emergency Roadside Assistance.
Much thought and careful study have been poured into each aspect of the BYD 5-STAR Customer Service Program so that the excellent technology and innovation that went into the production of every BYD vehicle may be maintained in accordance with the highest standards of excellence.
As such, STAR CORP has set up only full-service infrastructure and facilities in the Philippines—operating service centers with a steady and sure supply of Genuine BYD parts and accessories, manned by top-notch service and automotive technicians.
“The 5-STAR Customer Service Program is a result of STAR Corp’s deepening understanding of our customers. Over the past year and a half, we’ve listened to our customers and identified their preferences and even their sensitivities. This program and all its components is a signpost of our long term commitment to our customers so that they enjoy their BYD vehicles well over the long haul,” revealed Tieng.
On the other hand, BYD Response Operations (BRO) was also the reason for the special award. The BYD Response Operations is STAR CORP’s unique approach to meet and exceed its customers’ expectations and provide the services they need wherever they are.
Like a real-life BRO, BYD will provide that personal and reliable touch, offering expert information, recommendations and solutions to their customers on how to get the best motoring experience from their BYD vehicle.
“Service is indeed a critical success factor for our brand to succeed. And to demonstrate it, we’ve made our services and facilities more convenient and accessible for our customers to avail of through our BRO Service Hotline and through the BRO Mobile Assist. So if our customers can’t bring their BYD vehicles to the dealership, then we will bring the dealership to them,” said Tieng.
For more information, visit www.byd.com.ph.