Home > Author Archives: Lester Dizon (page 55)

Author Archives: Lester Dizon

Succeeding a Sporting Dynasty: The New Vantage

A spectacular Aston Martin sports car demands a bold and distinctive design language. This hails true with the all new Vantage, inheriting the dynasty of its nameplate, which was worn by such icons as the William Towns-designed V8 Vantage, spectacular twin-supercharged V600 Le Mans and the much-loved V8 Vantage. This masterpiece was launched in Manila just last November 6, 2018. Pure, ...

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L’arrivo di Ferrari Portofino in nelle Filippine

The Ferrari Portofino was unveiled to the Philippine public last October 25 by Autostrada, the country’s one and only official dealer of Ferrari cars. Set in The Cove Manila in Okada, the Ferrari Portofino was launched to the public, allowing media and clients alike to bask in its perfect combination of luxury, versatility and on-board comfort; the Ferrari Portofino is ...

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Beefing Up the Brand

Building a brand isn’t always easy. It gets difficult when you’re trying to build a relatively new brand in a market that is teeming with established brands. And it gets even more difficult when your brand is unwittingly dragged into a stigma created by another unrelated product. Such is the predicament being faced by the Philippine distributor of BAIC Automotive ...

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